otways Distillery small batch

people clinking glasses around a garden table

Otways Distillery Homepage

 

Bringing Otways Distillery Online: A Brand as Unique as Its Spirits

Sally Richardson of Otways Distillery is a well-known and well-loved small-batch distiller based in the Otways, operating out of the Forrest General Store. When she approached me about creating a website, it wasn’t just about building an online presence—it was about crafting a digital home that truly reflected the essence of her brand and the big personality behind it.

BRANDING AS UNIQUE AS SALLY

Anyone who knows Sally knows that she has an incredible, quirky energy that makes her and her products unforgettable. From the very beginning, our goal was to build on a brand identity that felt as unique and playful as the small-batch spirits she crafts.

The result? A beautifully styled, engaging online presence that celebrates the artistry and craftsmanship behind Otways Distillery while also providing a streamlined shopping experience.

Creative Branding Concept – Building on a visual identity that captures Sally’s personality and the essence of her spirits.
E-commerce Integration – A simple, effective online store setup for easy customer access. Including animations and product shots
Stunning Photography – Showcasing the magic of the distillery and its products through professional imagery.

A Collaboration of Talented Creatives

To bring the Concept of the Mad Hatters tea party to life, I worked with some of my regular collaborators:
Maddy Eltringham at Apollo Bay Bloom, who brought her brand styling expertise and creative concept vision.
📸 Katey Shearer, whose photography perfectly captured the “spirit” of Sally’s products.

A Fun & Rewarding Project

Sally is a joy to work with, and this project was no exception. Her passion and creativity made this process not only rewarding but a whole lot of fun. Now, Otways Distillery has a website that reflects its unique personality while giving customers an easy way to explore and purchase its incredible products.

the Crew…

Website Design: Tiphaine De Fleurette | Floreo Creative
Creative Concept & Styling: Maddy Eltringham | apollobaybloom.com.au
Photography: Katey Shearer | kateyshearerphotography.com

the Creative Spark…

Check out Sally’s handcrafted small-batch spirits at Otways Distillery

 
Tiphaine De Fleurette

Graphic designer + multimedia creative based In Victoria, Australia.

https://theprojectspace.com.au
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