INA SOUL HEALING
Ina Soul Homepage
Bringing INASOUL to Life Online
There’s something truly special about working with a business that not only serves its clients but deeply transforms them. INASOUL by Dani Cullen is one of those businesses. A well-known and well-loved holistic healing and wellness practitioner in Apollo Bay, Dani has built a community around deep spiritual connection and personal transformation. When she approached me about creating a website that would take her business to the next level, I knew this would be a project filled with meaning and intention.
A Vision for Growth
From our first conversation, it was clear that Dani wanted more than just a website—she needed a space that could evolve alongside her growing business. She was ready to expand into weekend retreats and offer more classes, but she also needed a way to streamline bookings and automate payments. By integrating the right tools, we made it easier for her clients to book sessions and take part in her offerings with full autonomy, reducing administrative work so she could focus on what she does best—healing and guiding others.
Capturing the Soul of INASOUL
Beyond functionality, this website needed to feel like Dani—wild, spiritual, and deeply connected to nature. I worked closely with some of my trusted collaborators to bring that vision to life. Maddy Eltringham (Apollo Bay Bloom) helped with creative concept and styling, ensuring the website reflected the raw, sacred energy of Dani’s practice. The stunning photography by Katey Shearer (Katey Shearer Photography) captured the essence of what INASOUL represents—authentic, earthy, and transformative.
We also had a wonderful group of models—Dani, Tristan, Camille, Sam, Rob, Maz, Jordie, and myself—who helped embody the spirit of INASOUL in the visuals. This wasn’t just a branding exercise; it was an artistic representation of the healing energy Dani brings to her work.
Collaboration with Local Talents
One of the things I’m most proud of in this project was the opportunity to work with a talented group of local creatives. The teamwork that went into creating this website was a true reflection of what Ina Soul stands for — deeply rooted in the Otways and its community.
Maddy from Apollo Bay Bloom helped bring the concept and styling to life, while Katey from Katey Shearer Photography captured the stunning visuals that perfectly complement the vibe of the brand. The location, Dani’s Property and retreat, provided the perfect backdrop to the photoshoot.
The team wasn’t just behind the camera; the beautiful, glowing personalities of our lovely volunteers, friends and clients of Dani’s, shone through brightly
The Value of Investing in Longevity
One of the key things I always emphasize to my clients is the importance of creating a website that not only looks good now but stands the test of time. A well-designed website is an investment, one that continues to pay off for years to come. It’s not just about looking trendy; it’s about crafting a digital space that evolves with the business and serves as a lasting representation of its brand.
With Hello Coffee, the goal was clear from the start: create a website that would still look fresh and professional even four years down the road. Yes, investing in a high-quality, custom-designed website does come at a cost, but the return on investment is immeasurable. It’s not just a one-time expense — it’s an asset to the business. A good website is a powerful marketing tool, a customer-facing hub, and a key player in any brand’s long-term strategy.
When you invest in a site that’s thoughtfully designed and built for longevity, you save yourself from the need for constant redesigns or maintenance. Plus, a website that looks modern and functions flawlessly can elevate a brand’s credibility and trustworthiness, which is crucial as businesses continue to expand.
For Hello Coffee, the result is more than just a pretty site. It’s an online presence that will grow with them as they expand their reach, showcase their community spirit, and continue to serve their loyal customers. And this is the type of investment that pays for itself — in increased brand recognition, customer trust, and ultimately, business growth.
the Crew…
Website Design @ Tiphaine De Fleurette | Floreo Creative
Creative Concept & styling @ Maddy Eltringham | apollobaybloom.com.au
Photography @ Katey Shearer | kateyshearerphotography.com
Models
Dani | Tristan | Camille | Sam | Rob | Maz | Jordie | Tiph
the Creative Spark…
This project was personal for me. Dani is someone I deeply respect, and I’ve worked with her for my own personal growth. Seeing her step into this next chapter of her business has been incredible, and I’m honored to have played a role in helping her bring her vision to life.
I can’t wait to see INASOUL continue to grow, reaching more people and expanding its impact. If you’re looking for a space to heal, grow, and reconnect with yourself, I highly recommend checking out Dani’s offerings—you won’t regret it.
Note: Danis's website had a recent refresh in January 2025. We updated her Logo and colour palette to suit.
